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The HESSENER brand is under the ownership of Shirley Schaefer. The first flagship store was established on the renowned Schiller Street in Frankfurt under her fashion company SHIRLEY + SILK.
Shirley initially launched the female fashion brand Shirley + Silk and, after its success, ventured into the realm of men’s underwear, founding the HESSENER brand. Primarily catering to men aged 25-60, HESSENER is celebrated for its use of natural materials, positioning itself as a popular choice among businessmen.
Focused on filling a void in global men’s underwear, HESSENER embodies a German lifestyle with an emphasis on natural materials and simple style. In China, the brand boasts over 80 sales points, primarily located in the prominent shopping malls of first-tier cities.
Expanding globally, HESSENER has initiated online store development and is actively recruiting recent design graduates worldwide. Leveraging Shirley’s extensive experience as a senior professor of brand management in both China and Germany, the brand plans a charitable project to mentor young designers, offering them a path to success akin to Shirley’s own illustrious 30-year journey in the resilient world of heavy industry.
Today, HESSENER products can be found in some of Europe’s leading department stores, such as Lafayette in Paris or KaDeWe in Germany. HESSENER strives for perfection, blending nature and technology, and extends the inseparable connection between lingerie and life into the realm of both exquisite and comfortable experiences.
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Discovering Shirley+Silk has been a revelation in the world of luxury lingerie. The silky texture against my skin is nothing short of divine, providing a sensory experience that's both opulent and indulgent. The meticulous design ensures a perfect fit, offering a seamless blend of elegance and comfort. It's not just underwear; it's a daily dose of decadence that I now can't do without!
Frankfurt
Shirley+Silk has set a new standard for quality and craftsmanship in the realm of lingerie. Each piece feels like a work of art, with intricate details and a level of sophistication that is simply unmatched. Wearing their lingerie is more than just putting on undergarments; it's an experience of luxury that adds a touch of refinement to every day. Impeccable quality meets timeless elegance — Shirley+Silk is truly in a league of its own.
Bejing
I've completely fallen in love with Shirley+Silk. Their men's collection is an impeccable fusion of aesthetics and comfort. The intricate designs reveal a level of thoughtfulness that transcends mere appearance. It's as if they've captured the very essence of sensuality and woven it into every garment. From the luxurious feel of the silk to the precision of the craftsmanship, Shirley+Silk has become my everyday choice for a touch of sophistication. For those who value life's finer details, this lingerie brand is an essential addition to your wardrobe.
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Lukas Wagner
Frankfurt