The HESSENER brand is under the ownership of Shirley Schaefer. The first flagship store was established on the renowned Schiller Street in Frankfurt under her fashion company SHIRLEY + SILK.
Shirley initially launched the female fashion brand Shirley + Silk and, after its success, ventured into the realm of men’s underwear, founding the HESSENER brand. Primarily catering to men aged 25-60, HESSENER is celebrated for its use of natural materials, positioning itself as a popular choice among businessmen.
Focused on filling a void in global men’s underwear, HESSENER embodies a German lifestyle with an emphasis on natural materials and simple style. In China, the brand boasts over 80 sales points, primarily located in the prominent shopping malls of first-tier cities.
Expanding globally, HESSENER has initiated online store development and is actively recruiting recent design graduates worldwide. Leveraging Shirley’s extensive experience as a senior professor of brand management in both China and Germany, the brand plans a charitable project to mentor young designers, offering them a path to success akin to Shirley’s own illustrious 30-year journey in the resilient world of heavy industry.
Today, HESSENER products can be found in some of Europe’s leading department stores, such as Lafayette in Paris or KaDeWe in Germany. HESSENER strives for perfection, blending nature and technology, and extends the inseparable connection between lingerie and life into the realm of both exquisite and comfortable experiences.
Orders Over $200
Ready For You
Free Return
100% Secure
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
EN 
ZH
Lukas Wagner
Frankfurt