Shirley Schaefer, the accomplished author of ‘Brand Century,’ delves into the dynamic world of brand management in her insightful book. With profound expertise and a wealth of experience, Shirley unravels the intricacies of building enduring brand legacies. ‘Brand Century’ serves as a comprehensive guide, offering invaluable insights into the evolution of brands over time and the strategic principles that drive successful brand management. A must-read for both seasoned professionals and aspiring brand enthusiasts, this book navigates the complex landscape of branding with clarity and wisdom.